Know each person
A profile carries typed attribute records from every source you have — each with its own confidence, priority, and visibility — so a person is one profile carrying traceable data, not a pile of anonymous rows.
Bosca Audience
Audience is the platform's people layer. Model each person as a profile with multi-source typed attributes, organize them into organizations and communities, and define segments — the audiences the rest of the platform serves.
How it works
A profile carries typed attribute records from every source you have — each with its own confidence, priority, and visibility — so a person is one profile carrying traceable data, not a pile of anonymous rows.
Organize people into organizations and communities, then define segments — static lists you curate, or dynamic audiences whose membership is computed from an analytics query on a schedule.
Those segments are how the rest of the platform serves each person well — the campaigns Communications delivers, the recommendations they see, and the personalization that shapes their experience.
What makes it powerful
One coherent profile per person, audiences that keep themselves current, and the same records feeding analytics, recommendations, and communications.
A profile gathers typed attribute records from many sources, each carrying a source, a priority, a confidence weight, and a visibility — so you can weigh competing values by how much to trust each.
A segment can be a static list you curate — or a dynamic audience whose membership is computed from an analytics query and refreshed on a schedule.
A security principal can own several profiles, with a primary one returned at sign-in — and a profile without a principal is still a first-class record.
A profile and each individual attribute record carry their own visibility — public, friends, user, or system — so privacy is set where the data lives.
Attribute types declare the shapes a profile can carry — and a type can bind a form, so editing is a real editor rather than raw JSON.
Group people into organizations with members and managers, and admit new signups by domain, by specific email, or by a token you hand out.
Small groups, families, and custom groups carry members, activities, and channels — public, private, or hidden, with invite tokens of their own.
The same profiles and segments power recommendations and personalization, feed the campaigns Communications delivers, and build on the analytics your apps already produce.
One coherent record
Real people leave data in many places — a signup form, an import, a behavioral signal, a support tool. A Bosca profile keeps every one as a typed attribute record with its own source, priority, and confidence, so you can tell what's most trustworthy, not just what wrote last.
Each record has its own visibility, too — so a public display name and a system-only note can sit on the same profile without leaking.
Go deeper
The people your platform already knows become profiles and segments without a separate CDP — and the same records feed recommendations, personalization, and the campaigns Communications delivers. The docs cover profiles, organizations, community, and segments end to end.