Static
A list you curate — add and remove profiles directly, one at a time or in bulk.
Segments
A segment addresses a subset of your people. Curate it by hand, include everyone, or let it define itself from an analytics query that re-runs on a schedule — then hand it to the parts of the platform that reach or personalize for those people.
Segment types
A list you curate — add and remove profiles directly, one at a time or in bulk.
Membership computed from an analytics query and refreshed on a schedule, so it stays current on its own.
The whole population — every profile, no rules to maintain.
Dynamic segments
A dynamic segment is defined by an analytics query and an evaluation schedule. Run it on demand or let it refresh automatically, and its membership updates as the query results change — so "active nature readers this week" is always exactly who that is right now.
SELECT profile_id FROM events
WHERE type = 'impression'
AND topic = 'nature'Put to use
A segment isn't the destination — it's the audience the rest of the platform runs on. The same segment can target a campaign in Communications and steer who sees what in Recommendations, without being rebuilt for each.
Keep exploring