Trending
Globally popular content by recent interaction velocity — the shared baseline every viewer can fall back to.
Strategies
A strategy is a candidate generator plus its configuration. Strategies build pools of candidates with no per-person targeting — that happens later, at serving time — so the expensive work is done once and shared across everyone.
Strategy types
Globally popular content by recent interaction velocity — the shared baseline every viewer can fall back to.
"People who engaged with this also engaged with" — item-to-item edges built from real behavior.
The same co-engagement, conditioned on a viewer's cohort, so "people like you" means people who behave alike.
The live trained model — the source behind a person's ranked feed and the per-viewer re-ranking everywhere else.
Generate, then serve
Strategies never rank for a specific person. They materialize a pool — the trending set, the co-engagement edges — and serving does the personal part live, at request time, for whoever is looking. It's why a feed can reflect the latest behavior without precomputing one for every profile.
Running strategies
Every strategy moves through a simple lifecycle and only produces recommendations while it's active — so you can stage one, pause it, or retire it without deleting its history.
{
"name": "Home — Trending",
"type": "TRENDING",
"status": "ACTIVE",
"priority": 10,
"evaluationSchedule": "0 * * * *"
}Keep exploring
How candidates are generated, ranked live, and tuned by feedback.
Named surfaces that assemble a ranked set for any spot in your app.
Turn profile attributes and segments into what personalizes a feed.
The trained recommender, its quality gates, and built-in A/B testing.