Manual
You advance each step yourself, whenever you're ready to widen exposure.
Rollout Policies
A rollout policy advances a winning variation toward full traffic on your terms — by hand, on a schedule, or automatically as the numbers hold. Guardrails watch the whole way and halt the ramp the moment a key metric slips.
How it advances
Pick how much control you want to keep. Drive the ramp by hand, let the clock drive it, or let the results drive it — in discrete steps or one continuous climb.
You advance each step yourself, whenever you're ready to widen exposure.
Steps advance on a timer — a set weight after a set duration.
Each step waits until confidence clears your threshold before advancing.
Traffic climbs by a fixed increment as long as the numbers hold up.
Steps & guardrails
A policy is a ladder of weight steps and a set of thresholds. The ramp only climbs to the next rung when the treatment clears the confidence you require — and a guardrail regression can hold it in place or halt it outright.
Audit trail
A rollout records what it did and why. Each advance, hold, halt, and completion is logged with the weight before and after and the confidence at the time — so an automated ramp is never a black box.
5% → 25%confidence 96%25% → 50%confidence 97%50% → 50%confidence 92% < 95%50% → 100%confidence 98%100% → 100%fully rolled outKeep exploring
Flags, A/B tests, rollouts, and results — one system.
Typed flags with targeting rules and deterministic bucketing.
Measure one variation against another, with sticky assignment.
Real statistics from your analytics, with a ship / don't-ship call.